Top Page-Level Factors to Analyse During SEO Audit? The process of analyzing the performance of your website is known as the SEO audit.
By doing an SEO audit of your website, you can get an idea of how well your website is performing relating to the best practices. Before creating an implementation plan to get a measurable result, you must do an SEO audit of your website.
By doing an SEO audit of your website, you can find out the technical SEO issues in your website, you can find out on-page SEO issues, you can find out off-page SEO issues, and much more.
While doing an SEO audit of your website, you should analyze some page-level factors. These page-level factors while doing an SEO audit of your website are explained below;
You Should Check The Crawling Of Your Website:
When we search for anything on Google or any other search engine, it shows lots of results. To show the most relevant results against a specific keyword, Google uses crawling bots. The crawling bots of the search engines identify some specific things on a website to rank it against the specific keyword.
While auditing your website for the SEO, you should make sure that all the elements in your website are up to date. While checking the crawling status of your website, you should make sure that the keyword should be in the title tag. You should also make sure that there are focused keywords in the meta description of your website. You should also maintain the keyword density in the web posts.
Assess The Strength And Quality Of The Web Pages:
Google is the world’s most famous search engine. The main cause of its familiarity is that it is providing the best quality results to the users. To provide the best quality results to the users, Google introduces new quality guidelines every year. To assess the strength and quality of the web pages, Google uses a framework. This framework is known as E-A-T. The first component of this framework is known as expertise.
It means that you should provide the expert level tips and guidelines to the readers about a specific topic. The second component is known as authoritativeness. It means that you should show the readers that your website is authentic. ”
The third component is known as trustworthiness. It means that you should win the trust of the readers. While auditing your website for SEO, you should make sure that your website is fulfilling this framework.
Analyze The Attractiveness Of The Headlines:
If you want to increase the user experience and engagement of the readers, you will have to publish the best quality content on your website.
While publishing the best quality content on your website, you should make sure that it should be interesting and intriguing for the readers. To make it interesting and intriguing for the readers, the publishers divide the content into different parts by using headlines.
While auditing your website for SEO, you should also make sure that these headlines should also be attractive to the readers. For this reason, you should make sure that these headlines should be written naturally and conversationally.
These headlines should be engaging for the readers. You should also make sure that these headlines should generate discussion and mystery for the readers. If these headlines are not fulfilling these requirements, you should make these headlines attractive for the readers.
Check SEO Writing Of Web Posts:
If we are writing content for the search engines, we will have to make it SEO friendly. Most people think that writing and share simple posts is enough for them. They should know that to write a post is half of the battle.
If you want to win the battle, you will have to make it SEO friendly. To make it SEO friendly, first of all, you will have to check the structure of the text. It means that you should not share content in the form of a giant paragraph. A dissertation help firm has suggested that you should try to make it attractive by properly using the H1, H2, and H3 tags.
Moreover, you should also ensure the logical flow and consistency in the content. Secondly, you will have to focus on the keyword integration. It means that you will have to adjust keywords naturally in your web post.
Thirdly, you should also upload top quality images relevant to your post. Fourthly, your content should be of high quality. It means that it should be easy to understand for the readers, it should be clear for the readers and it should also communicate the points succinctly.
Fifthly, you should increase the authenticity of your content by using outbound and internal links.
To check the SEO writing of the web posts is also an important page-level factor while analyzing the SEO audit.
User Engagement And User Experience Of The Web Pages:
Nowadays, Google is giving enough importance to the user engagement and user experience of a website. To provide the best user experience and user engagement to the readers, you will have to focus on lots of factors. First, the design of your website should be attractive to the readers. The content of your website should also be interesting for the readers.
The page loading speed of your website should be less than three seconds. Your website should be mobile-friendly. While auditing your website for SEO, you should make sure that your website is providing the best user engagement and user experience.
Check The Bounce Rate:
To check the bounce rate of your website, you will have to create an account in Google Analytics. If you have created an account in Google Analytics, you can easily check the bounce rate of your website. If the bounce rate of your website is more than 65%, it means that your website is not providing the best user experience.
For this reason, you will have to fix lots of things on your website. You will have to make the design of your website attractive for the readers. You will have to improve the quality of the content. You will have to optimize the loading speed of your website and much more. To check the bounce rate of your website is also one of the top page-level factors to analyze the SEO audit.
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