Which Reports Indicate How Traffic Arrived At A Website

Which reports indicate how traffic arrived at a website

Your website is an online business that requires a clear understanding of your website traffic sources, countries, new and recurring users, and a lot more to consistently grow your business.

It’s obvious, that is the reason you are looking for “Which reports indicate how traffic arrived at a website” and I will share each and everything.

Allow me, this post (5 Min reading) will surely help you learn, track and optimize your website traffic.

Analytics- Manipathak.com
Traffic Analytics- Manipathak.com

Don’t your think that this screenshot gives a clear picture?

It tells me many things that help me to keep working and to optimize the website traffic to grow it further. It has limited information and if this will be added by traffic sources, it will give much-needed clarity to any blogger or agency to outperform the business.

6 things you must know about your web traffic:

Yes, this is really important and it helps to take informed decisions.

  1. Top referring sites.
  2. Countries from where the traffic is coming to your website.
  3. Audience age group.
  4. Popular pages on your website.
  5. Average engagement time.
  6. New user’s aquations rate.

Yes, It’s really helpful but it has some challenges that you may face.


We will discuss everything that is needed in detail to help you set up, track and grow.

  1. Which reports indicate how traffic arrived at a website?
  2. How to set up user tracking?
  3. Best tools to manage, track and optimize your website traffic?

I don’t want to make it complicated. Rather, I want you to learn every bit of it that matter to make your business successful. Let’s connect with the core question now.

Which reports indicate how traffic arrived at a website?

There are many websites and tools through which you can check your website traffic, and traffic sources and generate reports to act upon. However, only a few of them are FREE.

The simplest answer to your query would be Google Analytics.

I know, for beginners this could be new, but this is the most trusted, free, and easy-to-set-up tool for analyzing your website traffic for SEO, and content marketing strategies.

These reports indicate how traffic arrived at a website and beyond for any kind of website.

5 types of traffic:

  1. Organic Search traffic – That comes directly from Google (No Paid Ads).
  2. Referral Traffic – Traffic that comes from third-party sites by clicking your links.
  3. Paid Ads Traffic– Website traffic that you generate through paid ads.
  4. Direct Traffic– When people directly come to your website trying pasting your website page’s URL in the browser.
  5. Email Trafic– Traffics that come to your site from your email marketing campaigns.

Sounds Good. Here is my Google analytics report.

User Acquisition Report Google Analytics
User Acquisition Report Google Analytics

It’s obvious now that Google Analytics reports tell all that we want to know about our website traffic. However, if you have to check the Marketing channel distribution (Traffic) for other’s websites or competitors’ websites, this can’t work.

But, don’t worry. There are other tools too to measure website traffic and sources.

If you want to get in-depth analytics of any website or reports indicating how traffic arrived at a website, these tools will surely help you to achieve your goals.

Yes, here is the tool.

The top 5 most popular web analytics tools:

As I have said before, there are many tools. Let’s take a look at the top 5 website traffic analysis tools.

1. Similarweb

It’s an Israeli web analytics website where you can easily find the analytics data for your own and other websites. I have taken the example of AMAZON here to show you the traffic sources.

Amazon Traffic Analysis
Amazon Traffic Analysis

Similarweb is free to use for all and also offers a premium trial for 7 to 14 days. As you can see in the above images, Amazon has millions of traffic coming from various sources.

The same goes with any website and you can easily generate reports.

2. Google Analytics

To help you understand the nature of any web traffic, I have already shared the best screenshots above from Google Analytics (the First 2 at the top). It’s a free tool that you can use to generate reports and track your audiences.

However, this will work for your own website only. You can’t track someone else’s analytics and users using Google analytics. It comes with several handy features, which you can learn in detail here.

3. Clicky 

Since more than 13 years ago, a program called Clicky has helped website and business owners maintain track of internet activity at any given time. It is commonly described as a user-friendly alternative to Google Analytics that has many of the same features but provides a significantly more understandable view of the data.

Due to how simple it is to use, more than 1.2 million websites rely on Clicky to track their visitors, which is undoubtedly one of the primary considerations. Before utilizing Clicky, users must first register an account. After that, you will be given a tracking code and an admin site key that must be manually put into the organization’s template.

4. CrazyEgg

Examine website traffic based on the sources of your visitors. It’s a premium tool, however, you can use this for 30 days without paying anything and track all your user’s data.

CrazyEgg- Analyze website traffic.

Campaign parameters are automatically arranged so that all of your traffic, regardless of where it came from or how it was labeled, can be examined in one location.

It provides various tracking tools:

  1.  Heatmap
  2. A/B Testing
  3. Error tracking
  4. Surveys and user uses recording.

5. MixPanel 

MixPanel helps you to know your users, traffic, and signal that can give your business (Website) a huge advantage over your competing creators, blogger, and websites.


Mixpanel is focused on individual users and is an event-based model that connects interaction to a particular user so that you can target them with appropriate messages to boost engagement with the site.

Mixpanel gives consumers access to powerful analytics as well as simple yet detailed statistics on traffic, cohort creation, funnel building, and much more.

First Site Guide shared the 10 best Analytics tools that you can track your users, rank your content, and take informed decisions as a Growth hacking (SEO) expert.

Now, We have the best tool to track our website users.

But, for a beginner, it could be a tough and unrealistic thing to achieve.

Don’t worry, I have a solution for that too. Let’s discuss, how you can set up Google Analytics (FREE) on your WordPress and HTML website in just a few minutes.

Google Analytics Setup Guide (Installation) To Track The Traffic Sources And More:

Google Analytics is free and you can easily use it to find “how traffic arrived at a website“. Which reports indicate how traffic arrived at a website? And, insights to optimize your traffic.

Google Analytics Setup:

  1. Go to the Google Analytics website.
  2. Signup with your Gmail Email address.
  3. Go to the setting and select create a new account.
  4. Give your website (Analytics property) a name and add the URL.
  5. After property setup, a JAVA/HTML code will be generated to implement in your website.
  6. Add this and you’re ready to track.
Google Analytics Setup
Google Analytics Setup

It will look like this and that code will also be shared over your email address.

Here is a complete beginner guide video to help you easily setup it all up for your WordPress and any other website.

Set up & install Google Analytics on ALL websites (WordPress, Wix, Shopify, etc.) Tutorial for Beginners.

This is the only video (Shared above) you need to easily set up Google Analytics.

Now, it is time to kill the guesswork and find the exact information.

Reports That indicate how traffic arrived at a website:

Now, I believe you have Google Analytics implemented on your website. You can easily get a report that indicates how the traffic arrived on your website.

Yes, different traffic sources.

  1. Log in to the Google Analytics dashboard.
  2. Select your website property as shown in the image below.
  3. Go to acquisition and then “Traffic acquisition” as shown.
  4. It will show all your traffic sources.
  5. Also, it will show the traffic volume and much more.
Analytics-Traffic-acquisition-Session-default-channel-grouping (Sources)

Well, that was all that you really need to have a clear understating of SEO traffic, paid traffic, and other different sources of traffic and tracking.

More Useful Posts For You:

Here are some useful posts that you will really enjoy.

  1. How to create a website?
  2. 6 Ways to rank in Google search.
  3. 10 ways to make money online.

Final words:

For a website to grow, make money, and rank high in Google search results, It’s really important that you understand your users, subscribers, and readers and what they need to know.

You can only address their queries if you have a better understanding of your website analytics, and user behavior. Undeniably, your user’s engagement and response impact your website SEO in great ways.

Well, this is all wall for today.

Hope that you enjoyed it a lot and will love to share it with your friends.

It’s time to take a leave.


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Mani Pathak is a Tech Geek And, SEO engineer who loves helping people to make money online and grow their businesses.

Tech News, WordPress, Tech Article, and How To And Make Money topics are his key areas where he loves to contribute. With 5 years of EXPERIENCE, he has been featured in several publications. Such as- Illumination.

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