SEO Audit & Strategy

What Is Included in My SEO Audit?

A proper SEO audit is not just running a tool and handing you a PDF. My 100-point SEO audit is a thorough, manual review of your entire website — combining automated tools with human expert analysis to uncover every issue affecting your rankings and every opportunity being missed.

I have conducted over 300 professional SEO audits across industries including SaaS, ecommerce, healthcare, legal, education, and local services. The audit framework I have developed reflects 8+ years of real-world pattern recognition — I know what good looks like, and I know what is quietly killing your rankings.

Technical SEO Analysis

The technical section covers crawlability and indexation issues, site architecture review, URL structure analysis, Core Web Vitals measurement (LCP, INP, CLS), page speed optimisation opportunities, mobile usability assessment, HTTPS and security configuration, XML sitemap and robots.txt review, structured data and schema markup audit, log file analysis where available, and redirect chain identification and mapping.

On-Page SEO Review

Every key page is reviewed for title tag and meta description optimisation, heading structure and keyword placement, content quality and E-E-A-T signals, internal linking architecture, image optimisation and alt text, keyword cannibalisation issues, and duplicate content problems.

Content Gap Analysis

I map your existing content against the full keyword landscape in your niche — identifying what your competitors rank for that you do not, which high-value topics you are missing entirely, and which existing pages have the highest ranking potential with optimisation.

Backlink Profile Review

Complete analysis of your current backlink profile: total referring domains, domain authority distribution, anchor text diversity, toxic link identification, comparison against top 3 competitors, and link building opportunity identification.

Competitor Benchmarking

Side-by-side comparison of your website against your top 3-5 organic competitors across all key metrics: domain authority, keyword coverage, content strategy, backlink profile, technical health, and SERP feature presence.

90-Day Action Roadmap

The deliverable that makes my audit genuinely useful rather than just informative. A prioritised, week-by-week action plan telling you exactly what to fix first, what to fix next, and what long-term opportunities to pursue — with expected impact and effort levels for each recommendation.